The "Chaos Paradox" That's Costing You $127,000 a Year

Why the most successful entrepreneurs

deliberately break every organization rule you've been taught.

Dear Fellow Chaos Dweller,

Richard Branson can't find his desk under the mountain of papers.

Steve Jobs' office looked like a tornado had hit it.

And Einstein?

His desk was so cluttered that when someone commented on it, he famously replied:

"If a cluttered desk is a sign of a cluttered mind, of what, then, is an empty desk a sign?"

Yet these three "disorganized" geniuses built empires worth hundreds of billions.

So why are you beating yourself up for being messy?

The $127,000 Question Nobody's Asking.

Here's what's really eating away at your profits...

It's not the stack of papers on your desk. And it's not your overflowing email inbox.

And it's definitely not your "creative chaos."

It's the 3.2 hours you spend every single day looking for things.

Do the math: 3.2 hours × $200/hour (conservative estimate for your expertise) × 5 days × 52 weeks = $166,400

$166,400 in lost productivity annually!

But here's the kicker -- you're not just losing money.

You're losing your mind.

Meet The Founder & CEO

Hi I'm Carla,I’ll introduce myself properly in a moment, for now, I’m remembering where it all started for me…

I was 10, sitting at our dinner table, when the phone rang.

Mom answered and smiled. "That was Kathy's mom—she always knows when you've been over because her room is so organized."

That's when it dawned on me… organizing isn't something I learned.

It's something I AM.

Fast-forward 30+ years, and I've spent the last decade as the secret weapon behind Brian Kurtz and Titans Marketing.

Organizing all "Titans Marketing" signature events, transforming chaotic offices, and helping entrepreneurs go from overwhelmed to unstoppable.

"Carla Zwaan is a magician, without secret potions or formulas.

"Her magic comes naturally when she perpetually creates order from chaos... and creates "more order from order."

And she does it with ease...well, she makes it look easy... because of her training, her experience... and her certification as a CPES (Certified Productive Environment Specialist).

But that's not all.

She is the complete package, adding a pleasant and winning personality, 'a customer is always right mindset,' and a work ethic second to none.

I've seen all of this from a front row seat.

She has worked for me for over ten years, helping me build a successful seven-figure business...and I'd be lost without her.

You will never find a better person to transform your business... or your life."

-Brian Kurtz, Titans Marketing, Westport, CT

Stop Playing Hide and Seek with Your Stuff!

Last Tuesday at 11:47 PM, Sarah Chen was still at her desk.

Not because she was closing a big deal.

It's because she was having a creative breakthrough.

She was digging through seventeen different folders trying to find the contract her biggest client had signed three weeks ago.

The contract is worth $50,000, and her client was asking about it.

That contract would determine whether she kept or lost her biggest account.

As she finally found it buried in a folder labeled "Miscellaneous 2023" (it was from 2024), something snapped.

"I'm supposed to be running a business," she whispered to her empty office. "Instead, I'm playing hide-and-seek with my own files."

Sound familiar?

The "Organization Trap" That's Keeping You Stuck.

Here's what every productivity guru won't tell you…

Traditional organization systems are designed for traditional businesses.

But you're not traditional, are you?

You're creative. You're innovative. You think in connections, not categories.

And you've tried the color-coded filing systems.

Downloaded the apps.

You've even bought all the planners.

And every single system has failed you.

Not because you're broken. Because they're wrong.

From 30 Years of Chaos to Clarity in One Day? (Yes. Really.)

"I have accumulated a lot of paper over the past 30 years.

Carla said she could organize my stuff in a day, and I laughed at her.

I told her, in a month, maybe.

But there’s no way you’ll be able to do it in a day.

And yet, by the end of the day, we had purged, filed, and organized about 80% of the stuff!

My assistant filed the rest of it, and we now have a foolproof system where we can find and access any file in seconds.

I’m truly amazed.

I didn’t realize how much all the clutter was slowing me down.

I’ve already become more productive."

-Parris Lampropoulos, Milford, CT

What I Discovered in Einstein's Office.
(Well, not literally -- but close enough)

I spent two years studying how the world's most chaotic geniuses actually operate.

Branson doesn't use filing cabinets. He uses what he calls "organized chaos" -- a system that looks random but follows invisible patterns only he understands.

Jobs weren't organized by category.

He organized by urgency and emotional weight.

Einstein kept three piles: "Urgent," "Less Urgent," and "Not Urgent At All." When the "Not Urgent" pile got too high, he threw it away.

Pretty brilliant for a 'messy' guy, right?

These people weren't disorganized. They were organized differently.

The "Productive Chaos" Method.

What if I told you that your natural messiness isn't a bug -- it's a feature? And what if the key to productivity isn't fighting your chaos, but channeling it?

Here's the breakthrough… Chaos-prone entrepreneurs need chaos-friendly systems.

Not rigid filing cabinets. Not color-coded everything. Not military precision.

Systems that work WITH your brain, not against it.

The 4-Minute Miracle.

Remember Sarah from earlier?

Six weeks after discovering the Productive Chaos Method, she sent me this text…

"Carla, I just found last quarter's financial reports in 4 minutes. FOUR MINUTES. It used to take me an hour. I'm actually ahead of schedule for the first time in... well, ever."

Sarah didn't become more organized. She became more herself.

Why This Works When Everything Else Failed.

REASON #1: It's Built for Your Brain Type

Chaos-prone entrepreneurs think in webs, not lines. Our system maps to how you actually think, not how you think you should think.

REASON #2: It Takes 2 Minutes to Start

No weekend overhauls. No massive purges. No "getting organized" projects that never get finished.

You literally start with one tiny habit that takes 2 minutes. That's it.

REASON #3: It Gets Stronger with Use

Traditional systems break down over time. This one gets more powerful the more you use it. Like a muscle that grows stronger with exercise.

The "Impossible" Results.

30 years ago, I did not need or use email in my very busy design business. My business was local.

Meetings were in person or over the phone, and I got over 100 jobs annually.

Fast forward 30 years, I began to hate my email inbox.

Until I met Carla, I truly resented how much time it took to ‘deal with’ email. I wanted my time back so that I could be more creative and work on my clients’ jobs.

Carla told me she had a system to organize my emails, clear my inbox, plus stay on top of my schedule and find things in minutes, instead of wasting valuable time searching for ‘that darn file.’

I no longer dread my inbox because I know how to clear it quickly and weed out the piffle.

Carla’s strategy for keeping my schedule and my files organized has also saved me time and MY SANITY!

She is truly a master organizer in this oversubscribed digital world.

-Nancy Fields, Fields Graphic Design, Prescott, AZ

What I Want to Give You Today: The Productive Environment Score™

Your personalized chaos-to-clarity roadmap

In less than 5 minutes, you'll discover:

Your specific "chaos type" (there are 4 different kinds)
Which traditional organization advice is actually sabotaging you
The ONE system that will work with your unique brain wiring
Your biggest productivity leak (and how to plug it today)

PLUS: The Office Transformation Blueprint™

The step-by-step system that works in any space

The "2-Minute Rule" that prevents chaos from ever building up again
How to set up "organized chaos zones" that look messy but function perfectly
The "Einstein Filing System" for people who hate filing
Digital chaos solutions that actually stick (finally!)

And Here's What Really Matters...

This isn't about becoming a different person.

This isn't about forcing yourself into someone else's system.

This is about becoming the most productive version of yourself.

The version that can find anything in seconds. Who never misses deadlines because things get lost. Who has mental space for creativity because you're not constantly managing chaos.

And the version that proves that messy people can be incredibly productive -- when they have the right system.

There are Two Paths Forward

PATH 1: Keep doing what you're doing. Keep losing hours every day to chaos. Keep feeling frustrated every time you can't find something important. Keep believing that you're just "not organized enough."

PATH 2: Discover your Productive Environment Score and get the blueprint that finally works with your brain instead of against it.

The choice is yours, and it's easier than you think.

2 minutes to start, lifetime of productivity.

Six months from now, you'll either be exactly where you are today, or you'll be the entrepreneur who has their chaos under control.

Which version of yourself do you want to meet?

Takes less than 2 minutes. And it's actually fun. Results last a lifetime.

P.S. Remember Sarah, who spent that late night searching for her $50,000 contract?

Last month, she closed three deals in the time it used to take her to find one file.

The Productive Chaos Method didn't just organize her office -- it organized her entire business. Your chaos could be your biggest competitive advantage.

But only if you know how to harness it.

After you get your productivity score, you will also receive immediate access to our exclusive Office Transformation Blueprint™

I give you the tools to be consistent, confident, and in control of your business so you can accomplish your work and enjoy your life.

First, get your Productive Environment Score, then you'll also receive immediate access to our exclusive Office Transformation Blueprint™ so you can take action right away!

Hear From More Businesses Our Systems Have Helped

"Carla Zwaan worked a miracle in less than 8 hours!"

To say that Carla Zwaan worked a miracle in less than 8 hours may sound dramatic, but honestly that’s how it feels!

I recently started working for a highly creative business owner/marketing consultant who had over 3 decades worth of documents that needed some serious organizing and purging.

And for someone who is easily distracted and doesn’t like to part with his paper, I knew we had quite a project ahead of us!

Splitting our time between working from his home and office, his dining room table had become a catch all for files and paperwork, too.

Our goal was to reclaim this personal space and create an organizational system for all paper files and documents at the office.

Carla is amazing!

She was so prepared, knowledgeable, and easy to work with. After doing a thorough interview with us to learn about our specific challenges, we had a FaceTime call with her so she could see the home and office environment, file cabinets, bins and stacks of paper.

Then she made us a promise.

After the office transformation was complete...

- the house would be completely cleared of paperwork

- we would have a solid system in place that would allow us to find any document in seconds

- we would know exactly what to do with all new items that came in, in real-time.

I was excited and also a bit skeptical that we would be able to make any real progress in a short amount of time.

Boy, was I wrong!

Carla 100% delivered on that promise!

The house was cleared of paper in a couple of hours and the new process we have in place at the office has already made a world of difference!

Her system is comprehensive, easy to follow and effortless to maintain.

Now that I’m not wasting time searching for documents, I’m able to be so much more efficient and get more done.

If you’re drowning in paper and need the solution to once and for all get and stay organized, I highly recommend that you call Carla ASAP!

You will not regret it!"

-Cindy Fox, Assistant to Parris Lampropoulos, Milford, CT